Call Us Today: (619) 871-2795


Market Opportunities and Exposure

Del Mar Dressage Sponsorship OpportunitiesD el Mar Dressage is the premier Dressage Training and Sales Barn located at Del Mar Horsepark, a 65 acre world class equestrian facility about three miles east of the Del Mar Fairgrounds in Del Mar, California.
Our prominent location at Horsepark gives us excellent exposure not only for the 5 rated Dressage Shows held each year but also for the 29 other equestrian shows held each year. These shows represent access to thousands of horse and riders each year. Bettina and Kjersten are well known and respected in the equine community. They have carefully cultivated a network of other professionals, trainers, veterinarians, suppliers and breeders around the United States and Europe. In addition, Bettina Loy and Kjersten Lance are regular competitors in shows throughout the State offering even wider exposure opportunities.

The recognition and popularity of the sport of Dressage has grown dramatically in the last few years, especially on the West Coast. For the first time in 2004 and again 2008 the Olympic Selection Trials are in Southern California. On the last International, Olympic and World Equestrian Games Teams, 3 out of the 4 US representatives have been Californians, 3 of them living here in the San Diego area.

In the last 10 years, the number of competitors in California Dressage Society shows has doubled. Membership in the California Dressage Society has almost tripled.

We can offer exposure on :

  • Tack and Clothing. Exposure of your product as worn by an admired team or individual has a tremendous positive impact on product sales
  • Corporate Banner displayed at functions. 34 shows per year.
  • Product Display at functions
  • Corporate or Product Banner on website
  • Signage on barn, and vehicles
  • Corporate name mentioned in show program and announcements
  • Press Coverage
  • Word of Mouth

Sponsorship Levels

Grand Prix – $45,000/Year

Offers Sponsor exclusive rights to all market exposure opportunities. Riders and horses will only appear in your clothing and/or tack. All signage on stalls, vehicles, apparel, and competition gear will bear your brand or logo. Advertisement of Sponsorship on our website and a link to your website. Any signage or, product displays at competitions and functions etc. will be exclusive to your product or service.

Prix St. George Level – $35,000/Year
Fourth Level – $25,000/Year
Third Level – $15,000/Year
Second Level – $10,000/Year
First Level – $5,000/Year
Training Level – $1,000/Year
Entry Level – $500/Year

Sponsor Benefits

Del Mar Dressage offers the following benefits to our sponsors:

  • Increased visibility and exposure for your company or product to an attractive market
  • Increased Good Will for your business image
  • Endorsement for your business or product
  • Personalizes a connection to the community
  • Opportunity to give back to the community that supports your business

Sponsors privileges may include but are not limited to:

  • Signage on stalls, vehicles, apparel, tack
  • Press Coverage
  • Displays at competitions and functions
  • Sponsor parties
  • Plaques of Acknowledgement
  • Private invitation to shows, clinics and training sessions
  • Advertising on Del Mar Dressage Website

A custom proposal will be created in cooperation with each sponsor in order to maximize their participation and benefits.

Sponsors may offer monetary or merchandise support. In order to campaign these horses, necessary costs include but are not exclusive to: Board, Farrier, Show Fees, Transportation, Travel, Training, Clinics, Grooms, Tack, Normal Veterinary Expenses, Feed and Supplements.

To learn more about the exciting opportunities of sponsorship contact us.

Latest News

Latest Results

  • 2014 Results
    2014: July: SJC Chapter Capistrano Summer Series – San Juan Capistrano, CA 2. Ann...
  • 2013 Results
    February: San Diego Dressage – Del Mar, CA 1. Kathleen Serrano, Lalique –...


Trainer: Bettina Loy
14287 Clarkview Ln, San Diego, CA 92130
Phone: (619) 871-2795
Fax: (760) 788-6723